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Two Years [Aug 2008 to May 2010, 4 Semesters]
Graduate in any discipline
Delhi, Jaipur
The fashion industry has large scope for small businesses to operate; but the industry is complex and dynamic, and business owners or managers must combine competencies in design, manufacture and management to be successful. The course sets such a focus and has a strong accent on entrepreneurship. It aims to prepare technically qualified professionals to co-ordinate related activities in areas of design manufacture, and management with a product bias towards Indian/ethnic apparel.
The fashion sector is very large in India, but organized sector accounts for a mere 25 percent and the rest is serviced by small and medium businesses. A large proportion is occupied by the Indian style segment, not only in the Indian market, but also abroad where Indians are concentrated. Indians will always consume a mix of Western and Indian Fashion wear and as, overall prosperity is rising, this segment is also booming.
This programme correlates design and technology with practices in the Indian-style fashion industry. To develop the requisite skills and understanding indispensable for a trained professional, the first broad areas of study and practice are in design covering fashion illustration and CAD, design process and associated technical skills such as pattern making, draping, garment construction, and fabric study. Introduction to Indian crafts and costumes, and creative textiles is also given.
During Semesters 2, 3 related skills in manufacture and management are nurtured and developed. The importance of design and technical innovation is further enhanced.
Each module at this stage enables students to conceive creative and functional clothing, based on the vast and rich pool of Indian clothing, and suitably linked to Indian crafts and costumes, making intelligent use of the latest technologies and materials. Students are required to experiment innovatively with a variety of textiles; special focus is given to pattern making and construction techniques relevant to Indian wear; and emphasis is placed on ethnicity in design.
Computer skills provide an added dimension to the students’ learning. To understand industry in its entirety, the areas of marketing and retail, production control and planning, intrinsic to success in the field, are emphasized. These aspects dictate the commercial viability of a business. Students get to integrate their knowledge with commercial practices and market requirements.
Training culminates in an industry Internship, which exposes students to the practical aspects of design, manufacture, costing and business operations. Students conduct surveys, study market categories and design traditional outfits appropriately. In your final portfolio you showcase your work as well as develop products for a specific market segment, demonstrating your independent design philosophy and style, saleability and commercial viability.
After successful completion of this programme, students could seek employment opportunities as designers, sampling managers, production planners, product developers, fashion stylists. |
